Homemakers Renovation sets new benchmark in furniture industry
Interbrand Design Forum redesigns all 400,000 square feet of the space to create a state-of-the art destination store
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4 Common Problems in Business Question Development
Forty-two. This answer to the question of life, the universe and everything from Douglas Adam’s The Hitchhiker’s Guide to the Galaxy is a classic illustration of the disappointing results that arise...
View ArticleInterbrand Design Forum Hires New Leader for Digital Practice
Digital business continues to grow as clients seek expertise in creating an ideal shopper journey online as well as offline
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The Store of the Future Looks Like my Bathroom
The Store of the Future is there when my wife suggests one fine day (in a sweet and casual tone) that we should "update the floor tile in the bathroom." It is there as I begin to visualize how the new...
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Analytics: Making Your Own Luck
There are some retail brands that just seem to have the wind at their backs. Good financial performance is sustained, they get talked about and held up as an example in and around the industry and they...
View ArticleThe Future of Customer Insights
As brand marketers, lovers of brands, or even branding neophytes, we all know a critical part of building a brand is understandings current and potential customers. Without this intimate customer...
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Analytics: Don’t Kill the Basket Builder
For many retailers, SKU rationalization focuses only on the reduction of inventory costs. So you may be surprised to know that an approach that considers only the financial performance of products may...
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Analytics: Four Steps to Assessing and Optimizing Touchpoints
Today's "store" is no longer a quaint building with neatly stocked shelves, it's a vast network of touchpoints that's complex and expensive to maintain. However, the one thing about retail that hasn't...
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Retail: Design Proves Crucial to Brand Strength
The numbers have been tallied. The spreadsheets all rolled up and put away for another year. And this year's Best Global Brand is (insert dramatic pause and drum roll here) Coca Cola! The numbers tell...
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